Written for PRL 325: Public Relations Campaign Planning and Execution
​
This semester-long project taught me how to create a public relations campaign step-by-step. Each week my group completed a different part of the project and at the end of the semester we combined all of the assignments into a final campaign book. We created a public relations campaign for Syracuse University's Office of Equal Opportunity, Inclusion, and Resolution Services (EOIRS) and Syracuse University's Health Promotions Office. We worked on research, strategic planning, implementation, evaluation and all other parts of a public relations campaign to create a detailed guide for the offices to use to implement the campaign in the following semester.
​